Make Prevention Cool Again

A movement to rebrand HIV prevention for a new generation.

HIV prevention has an image problem. For decades, the messaging has been fear-based, stigmatising, and disconnected from the communities it's supposed to serve. Make Prevention Cool Again is a movement to change that — through bold communications, community storytelling, and a culture shift that makes prevention something people actually want to talk about.

No spam. Just movement updates.

Founded by Ruele Okeyo · Nairobi, Kenya