Behaviour Change Communications
Full communications audit and a clear roadmap. Know what to say, where to say it, and how to say it in a way your audience actually responds to.
COMMUNICATIONS & AI CONTENT STRATEGIST
I Support NGOs & CSOs Tell Stories That Move People — and Move Funding
I'm Ruele Okeyo — Nairobi-based HIV advocate, digital storyteller, and communications strategist. I support NGOs and CSOs in turning lived experience into communications that people actually pay attention to.
Available for: Consultancy · Retainers · Training · Speaking
Strategy★Storytelling★Advocacy★Social Media★Campaigns★Training★
Strategy★Storytelling★Advocacy★Social Media★Campaigns★Training★
Ready to talk? Book a free 20-minute conversation.
Book a Free Conversation →Trusted by organisations across the African social sector.
About
I'm Ruele.
For the past 5 years, I've worked at the intersection of communications, advocacy, and the humanitarian sector. I'm an HIV Champion, human rights activist, U=U Ambassador for Kenya, and writer. I take complex, sensitive issues and turn them into content that connects, educates, and drives action. Recognised as a Digital Health Influencer by the Kenya SRHR Alliance, 2025.
I don't just understand digital strategy — I understand the people your work is trying to reach.
5 Years Experience
Social Sector Specialist
Kenya-Based & Global-Ready
Services
How I can help your team.
Youth & SRHR Campaign Development
Monthly retainer. Content calendar, copywriting, posting, and analytics — so your organisation stays visible without burning out your team.
Facilitation, Training & Youth Engagement
Workshops and training for NGO and CSO staff on digital storytelling, donor communications, and social media. Build the skills in-house.
AI Content Strategy
I help NGOs and CSOs harness AI tools to produce more content, faster — without losing the human voice that makes your work matter. From prompt engineering to AI-assisted campaign planning, this is the future of social sector communications.
AI-Powered Website Development
Need a professional website that actually works for your organisation? I design and build AI-powered websites tailored to NGOs and CSOs — fast, affordable, and built to convert visitors into supporters.
Learning Management Systems (LMS)
I build custom online learning platforms for organisations that want to train staff, volunteers, or communities at scale. Interactive, accessible, and designed for the social sector.
WhatsApp Automation
Turn WhatsApp into a powerful communications tool. Automated responses, community broadcasts, donor follow-ups, and service delivery — all through a platform your audience already uses every day.
Why Work With Me
Not your average comms guy.
- 01
I speak fluent NGO — donor language, community sensitivities, impact reporting, all of it.
- 02
I'm a practitioner, not just a strategist. I've lived the work.
- 03
Bold creative that stands out from the sea of generic nonprofit content.
- 04
Africa-based, globally-informed.
Portfolio
Selected Work.
A snapshot of campaigns, convenings, and content engines built across the African social sector.
4 Years · Cape Town → Zambia → Kenya → Botswana
International HIV & Adolescence Conference
A four-year journey with one of Africa's leading conferences on adolescence, SRHR and HIV. From hosting the podcast stage in Cape Town, to speaking in Zambia, to serving as Local Co-Chair when the conference came home to Kenya, to joining the organising committee in Botswana — this is where communications meets movement building at continental scale.
Public SpeakingEvent CommunicationsSRHRPodcast
Read More
Youth Reference Group · Communications & Media Strategy
Tausi Task Force — Y+ Kenya
As part of the Y+ Kenya Youth Reference Group, I helped channel the lived experiences of adolescent girls and young women into a full media campaign — radio, TV, podcasts, and social media. The Tausi Task Force wasn't just a project, it was a movement, and communications was the engine.
Campaign StrategyMedia RelationsAdvocacyAGYW
Read MoreContent Production · 27 Audiovisual + 10 Audio Episodes
Love Matters Kenya — R&W Media
27 audiovisual episodes and 10 audio episodes produced for Love Matters Kenya — covering sexual and reproductive health, sex-positive messaging, and human rights in an accessible, stigma-free format. Also contributed blog posts to Love Matters Africa.
Content ProductionSRHPodcastStorytelling
ViewMulti-Country Content · 8 African Countries
MY Reality Podcast (Y+ Global)
Facilitated by Y+ Global, we coordinated and produced podcast content across 8 African countries, platforming young leaders driving change in the health and rights space.
Pan-AfricanLeadershipContent Strategy
ListenInsights
Insights & Updates.
Thoughts on HIV, LGBTIQA+ rights, and digital strategy.
Download Free Guide Podcast
Sex-Ed By Ruele-ations.
The hard conversations you can't have with your parents. Sex education, health, and advocacy — honestly.
Free Download
5 Mistakes NGOs Make on Social Media (And How to Fix Them)
A no-fluff guide pulled from years of working with mission-driven teams.